From a series of interviews by CVL – with senior execs from Allianz to News International and from Barclays to O2 – the summary is that ‘agile service development’ is all about getting the right product to market faster.

The aim of the survey was to find out how UK business is adopting and implementing smarter ways of getting new services to market. the conclusion was that ‘agility creates both immediate and lasting benefits to business bringing new products to market’.

- agile approaches are difficult to implement but worth the effort as they improve success rates, reduce risk & lead to better quality in a shorter time

- overall efficiency has been improved by those who have made the change, with quality assurance being introduced earlier in the process

Download the report here