ITV enjoyed huge success on Sunday night with the final of Simon Cowell’s X-Factor. Two interesting angles have emerged on how social media is being used in connection with this TV phenomonon…
1. A huge Facebook campaign was launched by the anti-X Factor contingent after the show to ensure the winner doesn’t top the Christmas charts – as a result Rage Against The Machine are the unlikely and foul mouthed favourites for a Christmas No1
2. ITV will be feeling good about the show anyway as their advertising revenue for the TV show is estimated at £18m and an additional £1m from telephone call-ins during the show. As such it must have been one of the most successful TV events in the UK. But importantly, it wasn’t just the TV ratings that were soaring: twitter and facebook also achieved substantial bursts of traffic discussing the progress of the contestants and celebrity guests during the show.
So ITV must feel they are getting the hang of this social media thingy – better than they did with Friends Reunited.
Tags: advertising shift, crowd buzz
December 17, 2009 at 3:52 pm |
http://www.nma.co.uk/itv-launches-first-facebook-app/3008063.article?nl=DN
ITV has launched a personalised Facebook app which enables viewers to see when their favourite shows are available online and receive relevant recommendations