We can expect another record for online sales this christmas – with Monday 8th December tipped to be the biggest day – expected to be up 15% on last year.
On the biggest day of christmas shopping online £320m is expected to be spent. Peak shopping time will be between 1pm and 2pm when shoppers are expected to spend £28m. This is double the amount spent by shoppers at last year’s peak christmas shopping hour, at midday on Monday December 11.
Online spending for the final quarter is expected to hit £13.16 billion and this year the big trend is hard-up shoppers on the search for bargains on the web. Total average online spend per person will be £215 and although this is a growth of 15%, it is slower than the rate of growth in 2007 when final quarter online sales jumped 54% on 2006.
Figures will be avialable from the IMRG Capgemini e-Retail Sales Index
Tags: christmas shopping, e-commerce, online sales
