The advertising market has really been feeling the squeeze lately and in this credit crisis there is some evidence of cut backs already. The interesting contradiction is that people seem to be watching as much TV as ever – despite the amount of time being spent online.
The new Ofcom report on the International Communications Market is very revealing on the multi-tasking habits of TV viewers who are also Internet surfers – some 74% of UK Internet Users surf whilst they watch TV – and 28% do it most times.
Tags: online adverting
