It seems pretty obvious really but here’s some evidence if you need it…when asked what they want of their credit card accounts, this is what customers say;
-> 64% of people prefer to apply for credit cards online, only 20% would rather go to a branch
-> 68% also want to be able to manage their credit card account via the Web!
And it seems we take all this for granted assuming it will be there for us – rates and fees are still the most important criteria for customers when choosing a credit card provider;
-> 51% citing ‘no annual fee’ as the most important criteria
-> 46% citing interest rates
-> 40% said online account management was most important to them when choosing a card!
The web also seen as critical for finding information;
-> 78% of credit card customers use the web to research deals
-> only 11% visit a branch for credit card information and two per cent use the phone!
This is all from a survey by Global Reviews, they asked over 1000 people how they choose a credit card, the role the Internet plays in the process and what information and service they would like their provider to offer online.
The survey also ranks the credit card providers, with Lloyds TSB, Barclaycard and Egg performing well.
Tags: online banking
