The latest IMRG Capgemini e-Retail Sales Index says that online sales in the UK have grown by another 38% in the first half of the year and now account for 17 pence in every pound spent. The report says this figure could rise to as high as 50% in five years, but I’m wondering if it could it be 100% in ten years?
Sounds impossible doesn’t it! But, perhaps all our ordering will be online if stores become showrooms. There are currently very few examples of great “experience stores” but one of my favourites is this extreme sports store in Florida. I’m still looking for a whole new wave (pardon the pun if you’ve checked out the store) of experience stores in the UK.
Please let me know when you find more examples.
Tags: e-commerce, experience stores, future trends, multi-channel retail
