I had the pleasure of organising, hosting and facilitating a breakfast briefing session recently for senior online strategy people from the world of Retail Banking – most of the big banks were represented. What a fascinating online and multi-channel strategy session it turned out to be!
The theme was designing & delivering success online and the emphasis on learning from other sectors and new business models with case studies/opinions shared by two high achievers who’ve “been there done that” – James Alexander (Egg & Zopa) and Indira Thambiah (Argos).
My view of the opportunity for banks to design and deliver success has been fueled by the discussion on the day, the great thing is that there is loads of enthusiasm from within – that things can be improved and that the online channel must be viewed within the context of the multi-channel service offering – everyone attending said they found it thought provoking so hopefully new/improved services will follow.
I for one want to be a part of making that happen!
